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Marketing Strategy of an Internet Company
Pastor, Jiří ; Jakimov, Rostislav (referee) ; Novák, Petr (advisor)
Purpose of this Master's thesis is to develop the way how to create marketing strategy for the new company's Internet portal, which provides booking services. Work contains current situation analysis for external and internal surroundings of booking systems. Based on made analysis are developed new ways and recommendations for further process to Internet portal promotion and gain new users.
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Reinforcement of Company's Competitiveness by Information System Improvement
Pohl, Jan ; Kadlec, Petr (referee) ; Koleňák, Jiří (advisor)
This thesis is about boosting the company’s competitiveness by improvement of its web pages. The first part theoretically describes all main terms and ideas about internet and web applications which are used in the next chapter. Second part is about introduction of the company and its analysis. After detailed analysis providing results for proposals is the main chapter focused on suggestion of new measures and steps how to improve the company’s position on the market. These main steps and whole benefits are summarized in the last part of this thesis.
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Marketing Strategy of an Internet Company
Pastor, Jiří ; Jakimov, Rostislav (referee) ; Novák, Petr (advisor)
Purpose of this Master's thesis is to develop the way how to create marketing strategy for the new company's Internet portal, which provides booking services. Work contains current situation analysis for external and internal surroundings of booking systems. Based on made analysis are developed new ways and recommendations for further process to Internet portal promotion and gain new users.
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Reinforcement of Company's Competitiveness by Information System Improvement
Pohl, Jan ; Kadlec, Petr (referee) ; Koleňák, Jiří (advisor)
This thesis is about boosting the company’s competitiveness by improvement of its web pages. The first part theoretically describes all main terms and ideas about internet and web applications which are used in the next chapter. Second part is about introduction of the company and its analysis. After detailed analysis providing results for proposals is the main chapter focused on suggestion of new measures and steps how to improve the company’s position on the market. These main steps and whole benefits are summarized in the last part of this thesis.
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The Relationship of the Right to Privacy and the Right to Information in the Czech Republic
Bardiovská, Petra ; Sigmund, Tomáš (advisor) ; Toman, Prokop (referee)
This bachelor thesis offers a view on two basic human rights, a right to privacy and a right for information and deals with situations in which these rights stand against each other and come into conflict. The dispute between these two rights always needs to be adjudicated and so one of these rights is prevailed over the other one. However, to decide which to law should be given priority and which will be limited, it is not always easy. This thesis tries to answer a question if a solution for the mentioned conflicts can be found and if it can be commonly applied. A part of this thesis is focused on disputes between the mentioned rights that are connected with a use of internet services. A questionnaire included in this thesis identifies internet users awarness on fundamental rights and duties, potential risks associated with internet services use and also examines whether users prefer privacy to other subjects awareness.
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The Demand for the Internet
Fedotovskaya, Ekaterina ; Macáková, Libuše (advisor) ; Čadík, Jindřich (referee)
The main aim of this thesis will be to find out what is the demand of people on the Internet, that is their most used and preferred options, including their willingness to pay for it. Furthermore, as an important aspect of the cognition will be amount of free time spent on the Internet. The part of the work will be devoted to the conception of the definition of demand, Internet and its history. Also the safety use (physical, ethical) of the Internet will be considered
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Seniors and Computers - computer choice criteria, possibilities of usage, health hazard
Maček, Lukáš ; Benáčanová, Helena (advisor) ; Řezníček, Dušan (referee)
This bachelor thesis is intended mainly for elderly people, who have no or minimal experiences with computers. The first part is focused on computer and internet connection choice and analyses current situation on the market. The author warns of problems that are linked to the choice of hardware, software and internet connection. In the second part are introduced chosen internet services, which could be useful for beginners. The third part deals with health hazards that are connected to the using of computers.
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Formulation of the requisition for services related to Internet communication
Langr, Lukáš ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
In this work, I would like to focus on the issue related to the formulation of requirements for the delivery of services related to Internet communications, specifically to its most common form - websites. The goal of my work is to introduce the aspects of the implementation of the web pages (from basic business presentations to complex web applications such as e-shop or community site) to creators of the requisition, who are prepared to enter the world of the Internet. Provide them with an overview across the typical features of web applications to be able to formulate their own requirements for a successful website. The knowledge will serve them in the choice of supplier of the solution and also in the first stage of the subsequent implementation. The opening part of my work will be dedicated to description of the basic services related to Internet communications, such as internet service providing or applications hosting on dedicated servers. In the next chapter is already focusing on the specification of the requisition for the delivery of services related to the development and maintenance of websites. This includes the definition of those services, clarification of the types of websites and applications. While we are formulating any kind of requisition, it is important to follow certain procedures and forms. For this reason, I dedicated one of the chapters to specifications of the structure of a typical requisition document related to web applications. In the finals chapters, I will focus on the requisition for websites from different perspectives, such as the graphic appearance, functionality, accessibility and usability, security and ultimately the running web applications and internet marketing.
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